Twitter: number of monthly active U.S.If a person is picked in the poll, they will receive a notification. In recent years, X/Twitter almost tripled its advertising expenditure, boosting ad spending from 56 million U.S. Overall, almost a quarter of global marketers said they planned to increase their spending on X/Twitter in 2022, whilst the majority said they did not plan to change their expenditure on the platform. dollars in total, with the vast majority of revenue coming from advertising. In 2021, X/Twitter’s annual revenue increased steeply, generating more than five billion U.S. In 2021, Generation Z X/Twitter users in the United States spent more time on other major social networks, such as TikTok, YouTube, and Instagram than they did on Twitter. Moreover, one-fifth of users worldwide were between the ages of 35 and 49, indicating that the platform is not so popular amonst younger audiences. Users between the ages of 25 and 34, who accounted for 38.5 percent of X/Twitter's global audience, made up the largest audience share. In addition, monetizable daily active users in the United States also increased, and throughout June and July 2022, X Premium rolled out an increase in the cost of its membership for new subscribers.Īs of the beginning of 2022, men made up 56.4 percent of all X/Twitter users worldwide. Overall, this is an increase in mDAU of over 15 percent when compared to the same quarter of the previous year. In the last reported quarter, the number of global monetizable daily active users (mDAU) on X/Twitter amounted to 237.8 million users, up from 229 million mDAU in the previous quarter. Nevertheless, user numbers have continued to rise.

X/Twitter has experienced a turbulent year since Elon Musk came close to purchasing the company, which has in turn raised concerns about the number of bots on the platform.

1 million daily active users